It began with a soft launch, if you will, via TikTok lip-syncs to Paramore’s “Ain’t It Fun” and Lady Gaga’s “Born This Way,” followed days after by the Twitter debut of a photo of herself wearing a T-shirt reading “Best Gay Cousin.” Collectively, those posts garnered 10.6 million likes and many carefully-worded headlines trying to parse whether it was, in fact, a coming out. Three days after sharing her TikToks, Siwa confirmed on Instagram that she is part of the LGBTQ community, later clarifying that she is “technically” pansexual but also comfortable identifying as gay.